Designing intuitive and impactful user experiences with a creative and logical approach
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About
Me.
Hey there! I'm a UX/UI Designer with over three and a half years of experience crafting user-centered digital interfaces. I love blending creative design with logical programming to create intuitive and impactful user experiences. One of my proudest achievements is designing an internal platform that serves over 10,000 users.
Design Philosophy
I believe that great design is all about the user. By putting users at the center of my design process and integrating best practices from industry leaders like Apple, Microsoft, and IBM, I strive to create interfaces that are both functional and delightful. I enjoy using Design Thinking to iterate and innovate, always looking for ways to improve and make things better.
Keeping Up with Trends
I stay on top of the latest design trends and technologies by following designers and developers, participating in online communities, and continually learning new tools and techniques. I also love experimenting with new ideas to see how they can enhance user experiences.
Personal Interests
When I'm not designing, I'm fascinated by space technology and dream about how design can influence interplanetary experiences. Companies like SpaceX inspire me to think big and push boundaries.
2024
Zeus
Platform
Development
Context: Developing a platform named Zeus to manage data and logs from aesthetic center equipment.
Objective: Provide users and the company with valuable insights and data management, enhancing profitability and user engagement.
Overview
Challenges: Designing a system that presents complex data in an accessible and user-friendly way. Incorporating gamification elements to motivate users. Ensuring scalability for future expansion to other devices.
Solutions: Focused on user-centered design to simplify data presentation, using easy-to-understand tables and simple structures. Created dashboards showing treatment profitability and usage patterns, helping users improve their business performance. Introduced a ranking system to encourage competition among users, boosting sales and engagement. Provided the company with critical data for market analysis and effective campaign strategies.
Process
Empowered users with insights to enhance profitability and identify areas for improvement. Increased user engagement through gamification, leading to higher sales. Positioned to become the company's next star product after Plei.
Impact
Recognized the impact of data-driven design on business growth. Learned how to enhance user engagement through gamification. Understood the importance of aligning user needs with business objectives.
Discover
2023
Context: Ramason.es needed a refreshed website to enhance its new brand identity and user experience.
Overview
Objective: Help with the web design concept and take charge of the development phase to create an engaging and dynamic website.
Challenges: Aligning the website design with the brand's identity and values. Ensuring standout screens and features to make the website engaging.
Process
Solutions: Collaborated with another designer to refine the concept, focusing on the most impactful screens. Took charge of development using WordPress with Elementor and Dynamic.ooo, optimizing for dynamic content and user interaction.
Impact
Successfully launched the new website, improving the brand's online presence and storytelling. Enhanced user navigation and interaction through standout screens and features.
Discover
Learned the importance of collaboration in refining design concepts. Gained experience in leveraging WordPress tools for efficient development. Understood how to highlight key features to engage users effectively.
2022
Overview
Context: Plei is an internal communication platform for DRV's clients, commercials, and company personnel across Europe.
Objective: Redesign the platform to handle new content types, user roles, courses with progress tracking, and multilingual support, all while keeping it user-friendly and easy to manage.
Challenges: Complex content architecture with various content types and restrictions. Difficulty in conducting user interviews due to being based in Bogotá while users are in Spain. Tight deadlines requiring efficient design and development.
Process
Solutions: Analyzed the existing platform and new requirements, mapping out content structures with tools like Coggle. Developed a UI Kit emphasizing the brand's identity, using inputs from the creative team and best practices from Human Interface Guidelines, Material Design, and IBM's Carbon Design. Created wireframes and iterated designs, incorporating feedback and making adjustments directly in code using React and Material UI to save time. Gathered user insights through Microsoft Clarity for heatmaps and user behavior analytics.
Impact
Results: Successfully launched the redesigned platform, now serving over 10,000 users. Enhanced user engagement with new features like live sessions, courses, and categorized content.
Feedback: Users appreciated the visual improvements and found the platform easy to use. Addressed issues with tablet breakpoints in subsequent sprints based on user feedback.
Discover
Learned the importance of adapting design processes in small companies where roles are multifaceted. Recognized the value of leveraging design systems and UI Kits to save time and focus on user flows. Understood that iteration is key, and that initial designs often need refining to meet user needs effectively.
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